From bare land to a brand

When Glenberley came to us, there was no label, no cellar door, no bottles. Just land at Waipara, a clear ambition, and the beginning of something. 

That kind of brief is the one we love most. It means every decision matters, and we get to be part of the journey from the very beginning. 

From the earliest conversations, we worked alongside the Glenberley team to shape not just how the winery would look, but how it would sound, feel, and be understood. The name. The story behind it. The vibe. These things don't happen by accident, and they're much harder to retrofit than to get right from the start. 

Shaped by the Waipara Valley

The Waipara Valley's rolling hills, sun-drenched fields, and unique microclimate aren't just a backdrop; they became the foundation for the creative decisions that followed. 

The logo was drawn from the landscape itself, inspired in part by the olive tree that stood where the vines would soon be planted. A palette of rich greens and golds grew from the same source. Gold foiling on the wine labels lifts the brand.

The balance we were looking for was premium, but not precious. We wanted to create a brand that feels as though it's always been part of this valley. 

Creating presence before the launch

One of the privileges of being involved early is that you can build carefully, without rushing. While the first of Glenberley's wines are now bottled, the focus has been on introducing people to Glenberley rather than asking people to buy anything. 

We produced a suite of photography and video that balances product with place: bottles in context, alongside the land, the people, and the process behind them. Social media has provided a place for the story to unfold, with vineyard moments, brand details, the small things that build familiarity and anticipation over time. 

A partnership across every discipline

Our work for Glenberley has touched naming, branding, messaging, photography, video, and social media. It's the kind of project that reflects what we believe most firmly: strong brands aren't built in silos. They're built when every touchpoint tells the same story, and every decision, however small, is made with the whole picture in mind. 

From a single olive tree in a field to a fully developed brand with a growing audience: Glenberley is ready for what comes next. And we can't wait to be part of that too.