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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Finding your match – building a travel campaign that is all-inclusive&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Finding your match – building a travel campaign that is all-inclusive&amp;nbsp; - Make it stand out</image:title>
      <image:caption>The six Waitaki wanderer archetypes</image:caption>
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      <image:caption>Example illustrations from the Waitaki wanderer campaign</image:caption>
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      <image:title>Case Studies - Finding your match – building a travel campaign that is all-inclusive&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Print advertisement</image:caption>
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      <image:title>Case Studies - Finding your match – building a travel campaign that is all-inclusive&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.greatscott.co.nz/case-studies/supporting-te-reo-maori</loc>
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    <lastmod>2025-05-07</lastmod>
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      <image:title>Case Studies - Whāngaia te reo Māori kia tipu | Supporting the growth of te reo Māori&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Whāngaia te reo Māori kia tipu | Supporting the growth of te reo Māori&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Whāngaia te reo Māori kia tipu | Supporting the growth of te reo Māori&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Reaching new heights with NZ’s biggest mountain biking event&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Reaching new heights with NZ’s biggest mountain biking event&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Reaching new heights with NZ’s biggest mountain biking event&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Reaching new heights with NZ’s biggest mountain biking event&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Willowbank's media wins – celebrating a double milestone&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Mark and Kirsty at the International Antarctic Centre</image:caption>
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      <image:caption>Willowbank through the decades</image:caption>
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      <image:title>Case Studies - Willowbank's media wins – celebrating a double milestone&amp;nbsp; - Make it stand out</image:title>
      <image:caption>From Gravel Pit to Animal Sanctuary - Celebrating 50 years of Willowbank</image:caption>
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      <image:title>Case Studies - Building blocks – creating a brand with global appeal &amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Building blocks – creating a brand with global appeal &amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Building blocks – creating a brand with global appeal &amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Building blocks – creating a brand with global appeal &amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Building blocks – creating a brand with global appeal &amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Building blocks – creating a brand with global appeal &amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Going digital – paving the way for the future of farming&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Going digital – paving the way for the future of farming&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Going digital – paving the way for the future of farming&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Going digital – paving the way for the future of farming&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Going digital – paving the way for the future of farming&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.greatscott.co.nz/case-studies/moao</loc>
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      <image:title>Case Studies - Digging up Christchurch’s past: How ancient artefacts are protecting our city’s history&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Digging up Christchurch’s past: How ancient artefacts are protecting our city’s history&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Digging up Christchurch’s past: How ancient artefacts are protecting our city’s history&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.greatscott.co.nz/case-studies/nz-young-farmers</loc>
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    <lastmod>2024-04-19</lastmod>
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      <image:title>Case Studies - One for the wāhine – a century of tradition meets modern storytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - One for the wāhine – a century of tradition meets modern storytelling</image:title>
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      <image:title>Case Studies - One for the wāhine – a century of tradition meets modern storytelling</image:title>
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      <image:title>Case Studies - How TikTok drove thousands of young Cantabrians to fill in a survey | Launching Huihui Mai - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63fd317ce5630a1df6124fab/37f2d5d4-6c23-40b2-b26e-7280e6fd3b92/Hui+hui+mai+2.png</image:loc>
      <image:title>Case Studies - How TikTok drove thousands of young Cantabrians to fill in a survey | Launching Huihui Mai - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63fd317ce5630a1df6124fab/2fe034d6-3c73-4ff1-a573-2295ca57cf4b/Huihui+mai+1.jpg</image:loc>
      <image:title>Case Studies - How TikTok drove thousands of young Cantabrians to fill in a survey | Launching Huihui Mai - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.greatscott.co.nz/case-studies/making-a-splash</loc>
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    <lastmod>2024-04-18</lastmod>
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      <image:title>Case Studies - Making a splash – How new slides captured national attention&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63fd317ce5630a1df6124fab/1713303070980-78DXXW7GVKIAQ1V0M574/Hanmer+Slide+Opening-2+small.jpg</image:loc>
      <image:title>Case Studies - Making a splash – How new slides captured national attention&amp;nbsp;</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63fd317ce5630a1df6124fab/1713303071212-VJCKYDIH8LGCVJH28QY3/Hanmer+Slide+Opening-5+small.jpg</image:loc>
      <image:title>Case Studies - Making a splash – How new slides captured national attention&amp;nbsp;</image:title>
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      <image:title>Case Studies - Making a splash – How new slides captured national attention&amp;nbsp;</image:title>
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      <image:title>Case Studies - Making a splash – How new slides captured national attention&amp;nbsp;</image:title>
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      <image:title>Case Studies - Making a splash – How new slides captured national attention&amp;nbsp;</image:title>
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      <image:title>Case Studies - Making a splash – How new slides captured national attention&amp;nbsp;</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
      <image:caption>Colourful blue poster with simple illustration of Reverend Fitifiti Lualua and words “I got vaccinated for my aiga and community”</image:caption>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
      <image:caption>Colourful blue poster with simple illustration of Pastor Elia Mafoe and words “Look after each other – get vaccinated”</image:caption>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
      <image:caption>Colourful pink poster of two Pacific women in traditional dress and words “Vaccinate for your mates”</image:caption>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
      <image:caption>Colourful blue poster of Pacific woman Ramona Alatimu and words “Getting vaccinated helps us serve our community”</image:caption>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
      <image:caption>Colourful orange poster on wall with simple illustration of smiling Pacific couple sitting together and words “Vaccinate for each other”</image:caption>
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    <image:image>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
      <image:caption>Carmen Collie in Pacific flower wreath with Jacinda Ardern in front of big poster with words “Together we can protect our community” and graphics of smiling Pacific people</image:caption>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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    <image:image>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
      <image:caption>Trio of people in matching green posing for a photo in front of vaccination booth with big poster saying “Getting vaccinated helps us serve our community”</image:caption>
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      <image:title>Case Studies - Seeing ourselves – a very Pacific COVID response</image:title>
      <image:caption>Man wearing lavalava with facemask on standing with hands clasped in front of big poster saying “I got vaccinated for my aiga and community”</image:caption>
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    <loc>https://www.greatscott.co.nz/case-studies/celebrating-150-years</loc>
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    <lastmod>2023-10-16</lastmod>
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      <image:title>Case Studies - Celebrating 150 years - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63fd317ce5630a1df6124fab/63a237e6-ce5c-4883-9846-81ed70b83ecc/Hanmer150-4.jpg</image:loc>
      <image:title>Case Studies - Celebrating 150 years - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.greatscott.co.nz/home-1</loc>
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